By Milton Papadakis:
Media spending makes up more than 80% of marketing appropriations. Nevertheless, only a fraction of advertisers employ a media consultant to help get the most out of the cooperation with the media specialists.
See what the European Association of Communication Agencies says on the subject and also have a look on hidden “tricks of the trade” see more at http://dabcd.wordpress.com/?page_id=32
By Milton Papadakis:
Media spending makes up more than 80% of marketing appropriations. Nevertheless, only a fraction of advertisers employ a media consultant to help get the most out of the cooperation with the media specialists.
See what the European Association of Communication Agencies says on the subject and also have a look on hidden “tricks of the trade” see more at http://dabcd.wordpress.com/?page_id=32
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