The need to ”do something on the web” is sensed more and more in business. Especially in Greece that lagged behind in Internet usage, but now is bridging the gap at an astonishing pace.
The FOCUS BARI survey reveals that in first Quarter 2007, penetration among 25-34 reached 50%, while ADSL connections that in Q1 2006 were at the 11% of users, in Q2 of 2007 were the 31%.
The question though for businesses is “what is the apropriate thing to do”. Companies need first to get a 360 degrees view of “what can be done”, of “best paradigms in own or similar sectors across the world”, put down company and brand marketing objectives and seek the best matchings. But … attention. Every option has its own requirements in man hours, dedication, investment and consistency. Also often has its black side. Thus, one needs an educated guidance to see the whole “pallet” of options and then go ”shopping”. This is exactly what we offer through our FUTURELAB partners.
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